July 24, 2024
The EU-US Data Privacy Framework: What You Need to Know
With the final approval of the EU-U.S. Data Privacy Framework, data can once again flow across the Atlantic. Learn more about the new rules at TrueVault.
In recent months, many businesses have received an email from Google informing them that they must update their privacy practices for European consumers, or else risk suspension of services. The email typically looks something like this:
Tech companies like Google and Facebook have incurred billions of euros in fines in the last couple of years, and they’re desperate to avoid future penalties.
Businesses like yours that use Google Ads are a source of personal data for Google. If you collect and disclose the data of European consumers in a way that violates European privacy laws, Google itself can potentially be held responsible for those violations.
To avoid this, Google has been conducting audits of its business customers that may process European data. If it identifies any potential problems, it gives the business an opportunity to fix them before shutting off its service.
You may not be sure if you need to become GDPR-compliant, but Google is insisting on it (at least with regards to anything that can affect Google). Ultimately, you may have to choose between updating your data practices or losing access to Google Ads.
Disclaimer: This content is provided for general informational purposes only and does not constitute legal or other professional advice. Without limiting the foregoing, the content may not reflect recent developments in the law, may not be complete, and may not be accurate or relevant in an applicable jurisdiction. This content is not a substitute for obtaining legal advice from a qualified licensed attorney in the applicable jurisdiction. The content is general in nature and may not pertain to specific circumstances, so it should not be used to act or refrain from acting based on it without first obtaining advice from professional counsel qualified in the applicable subject matter and jurisdictions.
Get monthly updates on the latest updates on policy & the shifting privacy landscape.
Dive into a world of knowledge, trends, and industry updates on the TrueVault blog.
