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Are You at Risk of a CIPA Lawsuit?

Common website tracking tech like cookies, pixels, and web trackers can expose your business to costly CIPA demand letters and lawsuits. 

If you have California customers, TrueVault can help you safeguard your business today.

Trusted by data-driven brands

Third-Party Tools Can Make
Your Website a CIPA Target

CIPA claims often target tools for advertising, campaign measurement, and chat, alleging they amount to eavesdropping without the visitor's knowledge or consent.

Tools often targeted by CIPA lawsuits include:

Session Replay Tools
Capture users’ clicks, scrolls, and movements to analyze and improve website usability.
Google Analytics
Collects visitor behavior and activity data to monitor website performance and user engagement.
Meta & TikTok Pixels
Social media pixels gather audience insights and enable retargeting for advertising purposes.
Chatboxes
Store and process user conversations, which could include sensitive information.

Using these tools? We’ll help you build a privacy program with effective safeguards.

Prevent CIPA Claims with a Strong Privacy Program
from TrueVault

Our platform is designed to help businesses comply with data privacy laws, but the same tools can also help keep your business from becoming a target of opportunity for wiretap lawsuits. TrueVault makes it simple to:

Deploy Opt-In Cookie Banners

Ad trackers and other cookies are frequent targets for CIPA lawsuits.

Publish User-Friendly Privacy Policies

Use our plain-language templates to create clear privacy notices.

Automate Compliance

Automatically update policies, banners, and data handling as new tools or regulations emerge.

Map Your Website

Map and monitor your website’s tools and data collection practices.

Get Expert Support from Privacy Professionals

Compliance Guarantee
We'll cover fines up to $250k!*

* available only for Pro Plan

Take Action Today.

CIPA lawsuits are rapidly changing the way websites operate. Schedule a meeting with a TrueVault expert to discuss how to get your privacy program launched within 48 hours.

Want to Learn More? Catch up fast.

Explore these resources to understand CIPA and
protect your business:

Get the 2025 CIPA Risk Prevention Checklist

As legal actions under the California Invasion of Privacy Act surge, take steps to safeguard your organization.

Download our checklist for actionable steps to help protect your business from costly CIPA lawsuits.

Trusted by customer-driven brands

Top brands trust TrueVault for privacy

John Perasco
VP of Digital
This was so easy, it was like Turbo Tax and very straightforward to follow... This is awesome. I don't know how anyone can not have this.
Zane Olson
Director of IT
TrueVault keeps us sane.
GianKarlo Casimiro
Vice President, Ecommerce
Our experience with TrueVault has been great. We set up our account in about an hour, and the thoroughness of the platform gives me confidence in our data map.
Michael Gabhart
VP of Digital Operations
Bulk processing Opt Outs alone makes TrueVault worth every penny. Their process is very slick. They are night and day better than our historic experience with trying to handle data requests on our own.
Alex Nelson
Digital Product Manager
TrueVault's expert guidance and comprehensive solutions have instilled confidence in our operations, ensuring we meet all existing and upcoming legal requirements seamlessly.

Have Questions? We've got answers.

How is TrueVault different from other privacy solutions?

Law firms can help businesses create a data map and identify compliance issues; they’re also slow, expensive, require a new consultation every time the laws change, and typically don’t provide much help with request handling. On the other hand, most SaaS privacy solutions focus primarily on automated request handling and leave businesses on their own to figure out everything else. TrueVault starts at the beginning, guiding businesses through all stages of compliance. You can create your business’s data map, post privacy notices, provider consumer opt-outs, and more, all without hiring an attorney. Vendor integrations and automated workflows make request-handling fast and simple.

Does TrueVault replace the need for a lawyer?

TrueVault was designed by attorneys to help businesses of all sizes navigate privacy compliance without needing to hire a law firm. We endeavor to provide the information and context necessary for businesses to make smart decisions about privacy, but TrueVault is not a substitute for legal advice from a qualified attorney. Our product is used and loved by business leaders with diverse backgrounds, including in-house general counsels who use it to fill gaps in their privacy knowledge and technical capabilities.

Does TrueVault have DSAR automation?

Our platform uses automation to help your team easily handle consumer privacy requests. For example, through our platform, opt-outs on your website occur automatically through our Google Analytics integration, and data deletion requests are processed automatically through our GA connection. We also have integrations with key vendors like Shopify. Contact our team at help@truevault.com if you have any questions about specific vendors you work with.

Can TrueVault track website visitor consent?

Yes! TrueVault offers a consent management platform (CMP) to track cookie consent and more. While opt-in consent is not required for most data processing under US state privacy laws, TrueVault customers still have access to a robust set of customizable consent management tools if they want to implement them.

Which privacy laws does TrueVault cover?

You can view a current list of privacy laws covered by TrueVault here. Please note that the laws covered may vary according to the terms of your subscription.

How long does it take to get compliant with TrueVault?

Every business is different, but many TrueVault customers are able to launch their privacy center to their website and be ready to handle privacy requests in 1–2 business days.